hansgrohe Renews Commitment to Professional Cycling Through Continued Sponsorship of BORA – hansgrohe Team
hansgrohe, a leading global brand for premium bathroom and kitchen solutions, proudly reaffirms its commitment to professional cycling by continuing its title sponsorship of the BORA – hansgrohe UCI WorldTour team.
This long-standing partnership reflects hansgrohe’s dedication to innovation, performance, and design — values shared both in sport and in the company’s award-winning product range. Since the beginning of the collaboration, hansgrohe has been more than just a sponsor — it has been an active supporter of high-performance excellence on and off the road.
The BORA – hansgrohe team
The BORA – hansgrohe team has consistently performed among the elite in the cycling world, competing in major races including the Tour de France, Giro d’Italia, and Vuelta a España. The sponsorship strengthens hansgrohe’s presence in global markets while reinforcing its brand identity among design-conscious and performance-oriented consumers.
Through this partnership, hansgrohe continues to inspire not only athletes, but also customers who value dedication, excellence, and the pursuit of perfection — in sport and in everyday life.
hansgrohe is a premium brand of the Hansgrohe Group, headquartered in Schiltach, Germany. Known for its innovative products, award-winning design, and exceptional quality, hansgrohe creates moments of water-inspired well-being in bathrooms and kitchens around the world.
