Merkur zavarovalnica L’Etape Slovenia by Tour de France in a new partnership with Powerade and Smartwater
Cycling is more than just a sport. It is perseverance, passion, and a constant challenge to surpass yourself.
Cycling is more than just a sport. It is perseverance, passion, and a constant challenge to surpass yourself. That is why the partnership between Merkur Zavarovalnica L’Etape Slovenia by Tour de France and the brands Powerade and Smartwater feels completely natural.
The world’s biggest cycling race
The Tour de France has been more than just the world’s biggest cycling race for decades – it is a symbol of victory, tradition, and prestige. In the past, alongside cycling legends, a major partner stood out – Coca-Cola, leaving an indelible mark on the race’s history.
Powerade – your energy in a bottle
Every drop of energy counts on the way to the finish line. Powerade replaces lost electrolytes and helps you conquer every challenge. Its advanced mix of carbohydrates and electrolytes ensures faster hydration during exercise, while vitamin B6 releases energy when your body needs it most.
Powerade hydrates, replenishes your electrolytes, and prepares you for the next step. Electrolytes, carbohydrates, and vitamin B6 – the perfect combination for endurance and strength that keeps you moving forward.
Smartwater – as pure as the first raindrop
When it comes to refreshment and recovery, Smartwater stands out. It is produced through vapor-distillation, mimicking the natural water cycle – from evaporation to condensation. The result is water as pure as the first raindrop. Added electrolytes – calcium, magnesium, and potassium – give it its distinctive, refreshing taste and help recreational cyclists feel light, energized, and ready for new challenges.
A partnership that strengthens the sporting spirit
L’Etape Slovenia is designed for recreational cyclists and anyone who wants to feel the pulse of the legendary French race. Every turn on the road is now accompanied by the power of Powerade and the freshness of Smartwater – allies that help you stay hydrated and full of energy both on the course and in everyday life.
This partnership is more than just support for athletes. It connects the values at the heart of cycling: perseverance, purity, energy, and victory. These are exactly the values that make cycling so magical.
