Why AXE and Clear Men Are Joining L’Etape Slovenia by Tour de France as Official Suppliers
Expanding our partnership ecosystem and bringing Axe and Clear Men into the spotlight.
Long-distance cycling tests your endurance — your body, your focus, and how you feel stepping off the bike after hours in the sun and sweat. That’s why we’re excited to welcome two well-known care brands, AXE and Clear Men, as official suppliers of Merkur zavarovalnica L’Etape Slovenia by Tour de France.
AXE: freshness that lasts to the last kilometer
Every cyclist knows the feeling — the climb is behind you, the descent’s adrenaline is fading, but the heat and sweat remain. AXE’s new fragrance lines are built for exactly this moment, delivering long-lasting freshness from start to finish and into the after-ride hangout with the team.
Clear Men: taking care of what stays hidden under the helmet
Hours under a helmet expose your scalp to heat, sweat, and pressure — prime conditions for dandruff that riders often only notice once the helmet comes off. Clear Men formula, which removes up to 100% of dandruff, along with its scalp care benefits, keeps that concern off your mind on the road.
Two partners, one shared thread: helping riders at Merkur zavarovalnica L’Etape Slovenia by Tour de France feel prepared, fresh, and confident from the first bend to the last finish-line photo.
